

Entrepreneur Update
Wow, so I have been doing this entrepreneur thing for about eight months now, so I am far from an expert but I have definitely learned a thing or two. Below you will find some of my key learning moments over the past few months: Talk to everyone you respect in the business world. Literally everyone, even your second cousin three times removed. You would be surprised how much you can learn from a 15 minute conversation with a fellow entrepreneur, creative or business person. T


Calling all Dreamers
The New Firm is 'A Collective of Women (Re)Defining Success'. Gabriela, the founder of The New Firm, is an inspiration to say the least. In her previous career, she was a high-paid, powerful attorney who had everything you could ever want in life, but something was missing. Gabriela always struggled with fulfillment in her career. Unlike most, Gabriela decided to take the difficult journey to find her true passion, helping women love Monday's again and find fulfillment in the


How to design 'perfect' wedding stationary
Over the years, I have designed several different wedding stationary sets for friends and family. I have found the key to designing the 'perfect' wedding stationary is to ask the bride and groom one simple question: what would you like to feel on your wedding day? Push them to go beyond the simple answers of happy, joy, in love.. and really think about the feeling they would like to have. Once I understand the emotions they are hoping to experience and share with guests, I si


Designing complex reports
In my previous role as Director of Marketing & Events at the Ontario Chamber of Commerce (OCC), I was tasked with designing all policy reports, among other items. While I have a business degree and consider myself fairly intelligent, when I was handed the word document version of these reports 'overwhelmed' doesn't even begin to describe how I felt reading through information on energy, cap and trade, the ring of fire, and so on. The work being done at the Chamber on these fi