The New Firm is 'A Collective of Women (Re)Defining Success'. Gabriela, the founder of The New Firm, is an inspiration to say the least. In her previous career, she was a high-paid, powerful attorney who had everything you could ever want in life, but something was missing. Gabriela always struggled with fulfillment in her career. Unlike most, Gabriela decided to take the difficult journey to find her true passion, helping women love Monday's again and find fulfillment in the